If people keep supporting subscriptions, it will be a norm. It doesn't relate to subscription based services but that's the warning sign to not support these toxic systems. So it’s about feeling comfortable with not owning your game. You don’t lose what you’ve built in the game or your engagement with the game. If you resume your game at another time, your progress file is still there. As gamers grow comfortable in that aspect… you don’t lose your progress. That’s a transformation that’s been a bit slower to happen. They got comfortable not owning their CD collection or DVD collection. That’s the consumer shift that needs to happen. One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. And a big part of this, says the publisher’s director of subscriptions, Philippe Tremblay, is getting players “comfortable” with not owning their games. With the pre-release of Prince of Persia: The Lost Crown started, Ubisoft has chosen this week to rebrand its Ubisoft+ subscription services, and introduce a PC version of the “Classics” tier at a lower price. If no one owns an individual licenses, no one will complain about when those games' "services" have ended (win-win for them, surprise surprise). On the long run it's more profitable for them. It seems they want you to buy Ubisoft+ instead of individual games. After reading this article, this thread ( Ubisoft has officially lost their minds) started to make sense. I know, I know, another Ubisoft thread but it seems they're pushing their agenda hard.
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